Storyblok CMS guide
In this guide, we take a closer look at the Storyblok platform. What sets it apart, and is it the right headless CMS for you?
What is Storyblok CMS?
Storyblok is an enterprise-class headless CMS designed to give businesses complete flexibility and control over their digital content. It is built to support high-performance, scalable projects while ensuring an intuitive and seamless experience for content creators and developers alike.
Its Visual Editor makes creating and managing content both easy and fun, providing a real-time, interactive preview so teams can build engaging digital experiences without technical barriers. The collaborative features allow multiple team members to work on content simultaneously, ensuring smooth workflows and streamlined approvals.
Storyblok also comes with AI-powered tools to assist with content creation, helping teams generate, refine and optimise content effortlessly. With built-in multi-language support, it is an excellent choice for businesses operating in multiple regions, making translation and localisation simple.
As a technology-independent CMS, Storyblok gives developers the freedom to choose the framework or technology stack that best suits their project, whether that is React, Vue, Svelte, Astro or something else entirely. This flexibility ensures that businesses can future-proof their digital experiences without being tied to a specific ecosystem.
What does Headless mean?
A Headless CMS separates the backend, where content is created and stored, from the frontend, where it is displayed. This flexibility allows businesses to deliver content across multiple platforms - websites, mobile apps, and smart devices.
Imagine a traditional CMS (like WordPress or Umbraco) as a one-man band, managing everything from content to design, functionality, and integrations. In contrast, a Headless CMS (like Storyblok) is more like an orchestra, each service plays its part, allowing you to structure content freely without limitations on design or functionality.
The benefits of a headless approach include:
- Omnichannel Content Delivery – Create content once and distribute it across multiple platforms seamlessly.
- Improved Performance – Optimised frontends ensure faster load times.
- Future-proofing – Adapt to new technologies without the need for major CMS overhauls.
- Security – Always up to date with the latest version, eliminating the need for manual updates.
- Flexibility – Choose the best technologies and frameworks to build your digital experience without being tied to a single system.
What makes Storyblok stand out?
Storyblok is built for flexibility, giving businesses complete control over how and where they deliver content. Unlike many headless CMS platforms that prioritise developers, Storyblok is designed to empower both developers and content teams equally.
The Visual Editor is a game-changer, making it easy and even enjoyable for content teams to create and manage engaging digital experiences. With a real-time, interactive preview, content creators can see exactly how their pages will look before publishing, removing the guesswork that often comes with headless CMS solutions.
For developers, Storyblok offers complete freedom to work with any framework or technology stack, ensuring seamless integration with modern tools and workflows. Its component-based approach makes content reusable and scalable, reducing duplication and improving efficiency.
With built-in collaboration tools, AI-powered content assistance and multi-language support, Storyblok helps teams work faster and smarter. Whether you need a simple website or a complex digital ecosystem, Storyblok adapts to your needs, providing the best balance of flexibility, usability and scalability.
Great Storyblok features
Visual editor
With its intuitive Visual Editor, non-technical teams can effortlessly manage content and see real-time previews on both mobile and desktop. Our clients love how easy and enjoyable it is to create content in Storyblok.
Block-based content
Storyblok’s Bloks let you build and manage content like LEGO® bricks, with reusable components that can be customised, arranged, and repurposed across multiple pages and projects. Whether it’s a hero section, product card, or call-to-action, Bloks empower teams to create new sections independently, without relying on developers.
Seamless collaboration
Content teams can leave real-time comments, assign approval workflows, and track version history, ensuring smooth content creation and review processes.
Everyone stays aligned in one central platform with no endless email threads or messy document versions.
Integrated AI
The Ideation Room acts as your creative co-pilot, helping you refine existing content or generate new ideas effortlessly.
AI SEO instantly creates optimised metadata and essential HTML tags based on AI analysis of your content, boosting visibility with minimal effort.
Effortless localisation
Storyblok provides field-level translation for a single content structure with translated fields and folder-level translation for separate language entries.
You can even combine both, for example, our solution for Amtico uses field-level translation for products and folder-level for content.
Additionally, with AI Translations, you can generate professional-quality translations in multiple languages within seconds.
What about security and updates?
Security is a major concern for any business managing digital content, and Storyblok takes a proactive approach to keeping data secure. Being a cloud-based, fully managed SaaS solution, Storyblok ensures:
- Automatic updates and patches. The platform continuously updates itself, so businesses do not have to worry about maintaining or patching security vulnerabilities.
- ISO 27001 Certified. Adheres to industry-leading security standards.
- Role-based access control (RBAC). Ensures only the right people have access to content and settings.
- Data encryption. Protects information both in transit and at rest.
- GDPR compliance. Meets stringent data protection regulations, making it ideal for businesses operating in Europe and beyond.
By eliminating the need for manual security updates and offering built-in compliance measures, Storyblok allows businesses to focus on content creation without worrying about potential security risks.
Why choose Storyblok?
Storyblok is trusted by global brands like Netflix, Adidas and Disney, making it the go-to choice for businesses that want to scale, innovate and future-proof their content operations. It offers a unique balance of flexibility, ease of use and powerful performance, ensuring teams can deliver engaging digital experiences without limitations.
Unlike open-source platforms like Umbraco, WordPress and Drupal, which can seem cost-effective at first, Storyblok removes the hidden costs of hosting, maintenance, updates and security patches. With automatic updates and fully managed infrastructure, there’s no need to worry about server upkeep or surprise expenses when major platform changes roll out. Hosting is simpler, more secure and far more cost-efficient.
Meanwhile, its user-friendly interface empowers content teams to manage their websites independently. This minimises reliance on expensive development resources, lowering long-term costs and making content operations more efficient.
For businesses looking for a CMS that is flexible, scalable and cost-effective, Storyblok provides the perfect solution.
Top reasons to choose Storyblok for Business
Storyblok’s Visual Editor makes content creation and updates effortless, allowing teams to edit, preview, and publish in real time, without developer support.
Combined with its component-based architecture, this streamlines workflows, reduces development time, and helps you launch new content and campaigns faster than ever.
Built to handle everything from small websites to global enterprise platforms, Storyblok scales with your business.
Storyblok’s decoupled architecture allows seamless integration with new tools and frameworks without the need for a full CMS overhaul.
Plus, as a cloud-based solution, it’s always up to date, eliminating the need for manual updates and removing the risk of your CMS reaching end-of-life. With ongoing feature enhancements and security patches, your platform stays modern, secure, and ready for the future.
Cloud-based, always up-to-date, and compliant with enterprise security standards, eliminating the need for manual updates.
With a cloud-based architecture, there’s no need for power-hungry dedicated servers. Instead, a serverless approach reduces energy consumption and significantly lowers your website’s carbon footprint.
Storyblok’s headless architecture simplifies infrastructure by removing the need for complex backend maintenance and costly server management. With a cloud-based, API-first approach, businesses can reduce hosting costs, streamline content workflows, and focus resources on growth rather than technical upkeep.
Interested? Why talk to Anything?
Choosing the right CMS is just the beginning. At Anything, we provide expert guidance and hands-on support to ensure a seamless, optimised Storyblok implementation.
As a certified Silver Partner, we’ve delivered solutions for brands like Amtico, Alsico, MAD//Fest, and This is Soho, creating tailored experiences that drive real results. Our work has been featured in Storyblok’s case studies, and we even took the stage with them at MAD//Fest 2024.
- Expert implementation. We tailor Storyblok to fit your exact business needs.
- Migration Experts. Stuck with an outdated or end-of-life CMS? We handle the entire migration process for you - whether you’re moving from Umbraco, WordPress, Sitecore, or any other platform. Let us make your transition to Storyblok smooth and hassle-free.
- Performance-focused development. We build fast, scalable and future-proof digital solutions.
- Ongoing support. From strategy to execution, we’re with you every step of the way, offering monthly health checks, analytics reports, and a roadmap to keep your site performing at its best.
- Proven track record. Trusted by leading brands and recommended by Storyblok, we have the expertise to make the most of Storyblok’s powerful features.
Ready to find out more?
Get in touch with us today. No sales pitch, just a friendly conversation about your needs, the challenges you’re facing, and how Storyblok could help.
Talk to Anything
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Storyblok success stories
We transformed Amtico's digital landscape, delivering a seamless, multi-language platform that sets a new standard luxury design innovation and British craftmanship.
Bringing together Soho and Carnaby under a new unified brand identity required a transformative digital strategy to reflect their combined cultural and commercial vibrancy.
Europe's largest workwear provider aimed to consolidate all nine global websites into a single centralised platform.
Building a digital platform for the UK’s biggest, boldest + most distinctive marketing/advertising festival.
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