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Storyblok CMS guide
Choosing the right CMS is a big decision. At Anything, we help brands unlock faster websites and smarter growth with platforms like Storyblok, backed by over 10 years of headless CMS expertise. In this guide, we dive into Storyblok’s standout features — and help you decide if it’s the right headless CMS for your business.
What is Storyblok CMS?
Storyblok is an enterprise-class headless CMS designed to give businesses complete flexibility and control over their digital content. It is built to support high-performance, scalable projects while ensuring an intuitive and seamless experience for content creators and developers alike.
Its Visual Editor makes creating and managing content both easy and fun, providing a real-time, interactive preview so teams can build engaging digital experiences without technical barriers. The collaborative features allow multiple team members to work on content simultaneously, ensuring smooth workflows and streamlined approvals.
Storyblok also comes with AI-powered tools to assist with content creation, helping teams generate, refine and optimise content effortlessly. With built-in multi-language support, it is an excellent choice for businesses operating in multiple regions, making translation and localisation simple.
As a technology-independent CMS, Storyblok gives developers the freedom to choose the framework or technology stack that best suits their project, whether that is React, Vue, Svelte, Astro or something else entirely. This flexibility ensures that businesses can future-proof their digital experiences without being tied to a specific ecosystem.
How Storyblok migration boosted Organic Traffic
By replacing WordPress with a modern, headless Storyblok CMS, we delivered an instant lift in organic search performance.
What does Headless mean?
A Headless CMS separates the backend, where content is created and stored, from the frontend, where it is displayed. This flexibility allows businesses to deliver content across multiple platforms - websites, mobile apps, and smart devices.
Imagine a traditional CMS (like WordPress or Umbraco) as a one-man band, managing everything from content to design, functionality, and integrations. In contrast, a Headless CMS (like Storyblok) is more like an orchestra, each service plays its part, allowing you to structure content freely without limitations on design or functionality.
The benefits of a headless approach include:
- Omnichannel Content Delivery – Create content once and distribute it across multiple platforms seamlessly.
- Improved Performance – Optimised frontends ensure faster load times.
- Future-proofing – Adapt to new technologies without the need for major CMS overhauls.
- Security – Always up to date with the latest version, eliminating the need for manual updates.
- Flexibility – Choose the best technologies and frameworks to build your digital experience without being tied to a single system.
5 Storyblok features you’ll love 😍
Storyblok is packed with smart features designed to make managing digital experiences faster, easier, and more scalable.
Here are five of our favourites, but to truly appreciate how they work together, we’d be happy to arrange a relaxed, no-pressure demo.
Visual editor
With its intuitive Visual Editor, non-technical teams can effortlessly manage content and see real-time previews on both mobile and desktop. Our clients love how easy and enjoyable it is to create content in Storyblok.
Block-based content
Storyblok’s Bloks let you build and manage content like LEGO® bricks, with reusable components that can be customised, arranged, and repurposed across multiple pages and projects. Whether it’s a hero section, product card, or call-to-action, Bloks empower teams to create new sections independently, without relying on developers.
Seamless collaboration
Content teams can leave real-time comments, assign approval workflows, and track version history, ensuring smooth content creation and review processes.
Everyone stays aligned in one central platform with no endless email threads or messy document versions.
Integrated AI
The Ideation Room acts as your creative co-pilot, helping you refine existing content or generate new ideas effortlessly.
AI SEO instantly creates optimised metadata and essential HTML tags based on AI analysis of your content, boosting visibility with minimal effort.
Effortless localisation
Storyblok provides field-level translation for a single content structure with translated fields and folder-level translation for separate language entries.
You can even combine both, for example, our solution for Amtico uses field-level translation for products and folder-level for content.
Additionally, with AI Translations, you can generate professional-quality translations in multiple languages within seconds.
Why leading brands choose Storyblok CMS
Storyblok is trusted by global names like Netflix, Adidas, and Disney — and it’s easy to see why.
For businesses looking to scale, innovate, and future-proof their digital operations, Storyblok offers a perfect balance of flexibility, ease of use, and powerful performance.
Unlike traditional open-source platforms like WordPress, Drupal, and Umbraco, Storyblok removes hidden costs around hosting, updates, and maintenance. With automatic updates, a fully managed cloud infrastructure, and strong security standards, it’s a simpler, more cost-effective choice for modern businesses.
Here are five powerful business cases for choosing Storyblok CMS:
Storyblok’s Visual Editor makes creating and updating content effortless.
Teams can edit, preview, and publish in real time, without needing constant developer support. Combined with its component-based architecture, Storyblok streamlines workflows, reduces development time, and helps you launch new campaigns faster than ever.
Whether you’re building a small marketing site or a global digital platform, Storyblok is built to scale.
Its API-first approach and modular structure allow you to expand seamlessly as your business grows, without major platform rebuilds.
Storyblok’s managed cloud infrastructure ensures your CMS stays compliant with enterprise security standards.
There’s no need for manual updates or server maintenance, reducing risk and giving you peace of mind that your platform is secure and always up to date.
Storyblok’s decoupled, headless architecture means you can integrate new tools, technologies, and frameworks whenever you need — without replacing your CMS.
Automatic updates, ongoing feature enhancements, and a fully cloud-based setup keep your platform secure, modern, and ready for whatever’s next.
Storyblok’s cloud-based, serverless architecture significantly reduces your carbon footprint compared to traditional hosting.
By removing the need for dedicated servers and complex backend maintenance, you not only lower your environmental impact, you also save money on hosting, updates, and infrastructure management.
Security and Updates with Storyblok CMS
As a cloud-based, fully managed CMS, Storyblok takes a proactive approach to protecting your business, giving you peace of mind without the need for constant maintenance or technical updates.
With Storyblok, you benefit from:
- Always up-to-date security. The platform updates itself automatically, protecting your website without any extra work.
- Industry-leading security standards. Built to meet strict international certifications and compliance requirements.
- Smart access controls. Easily manage who can view, edit, and publish content, keeping your website secure from within.
- Full data protection. Your information is protected at every step — whether it’s being stored or shared.
- Privacy built-in. Designed to meet GDPR and global privacy laws, helping your business stay compliant.
By removing the need for manual security updates and offering built-in protection, Storyblok allows your team to focus on growth — not on worrying about risks.
Why choose Anything as your Storyblok Partner?
Choosing the right CMS is just the beginning. At Anything, we provide expert guidance and hands-on support to ensure a seamless, optimised Storyblok implementation.
- 10+ years of headless CMS expertise
- Certified Storyblok Partner
- Seamless migrations from any platform
- Tailored solutions to scale with your brand
- Trusted by globals brands
Real projects, real results with Storyblok
We believe great websites are built on great foundations and Storyblok gives us the flexibility, speed, and scalability to deliver exactly that.
Here are just a few examples of brands we’ve helped drive efficiencies and create smarter digital experiences with Storyblok CMS.
Building a digital platform for the UK’s biggest, boldest + most distinctive marketing/advertising festival.
Bringing together Soho and Carnaby under a new unified brand identity required a transformative digital strategy to reflect their combined cultural and commercial vibrancy.
Got a challenge? Let’s solve it together
You can reach Jacob, our New Business Manager, at jacob@anything.agency, call him on +44 (0) 7498 382 355, or simply fill in the form below and we’ll get right back to you.