Quorn.

Quorn sought a global, future-proof solution that could adapt and scale with its growth, supported by a responsive team to facilitate its continued expansion.

Our collaboration with Quorn, a global leader in the meat-free sector, commenced in 2016 as part of a relaunch project.

Today, we proudly serve as Quorn's global digital agency, managing Quorn, Cauldron, Marlow Ingredients, and QuornPro. Our ongoing optimisation strategy has reduced development costs by avoiding full rebuilds and instead, evolving the platforms iteratively for maximum flexibility.

Challenge

Built on the Sitecore platform, the existing setup became less adaptable as Quorn aimed for rapid expansion and responsiveness to market trends.
The Quorn team needed a modern online platform that would empower them to swiftly adapt to market changes and prepare for entry into new markets.
As Quorn looked to enhance its digital presence, the development process for updating their website became increasingly complex and time-consuming.

Each market featured different product offerings, necessitating the creation of separate, standalone websites. This approach meant that any new functionality had to be implemented independently for each site, resulting in inefficiencies and delays.
With a new brand identity in the works, the tightly integrated architecture of the existing website posed challenges for implementing at the speed needed.

Solution

Through a combination of workshops, interviews, and thorough planning, we were able to identify existing pain points and design a modern solution that not only addressed these issues but also offered a future-proof, scalable platform.

To address these challenges, we proposed a digital transformation roadmap focused on improving scalability, user experience and performance. We recommended Contentful, a headless CMS, to decouple content from the presentation layer.

We gained insights into digital behaviours and motivations by conducting qualitative and quantitative research, including one-to-one interviews and an online survey with Quorn’s customer database.
This research highlighted user difficulties in finding recipes, accessing family and kids' content, and locating product information. Users also expressed a keen interest in learning about Quorn's ingredients, while some found the site slow and challenging to navigate.
Our approach began with user-centric UX design, complemented by iterative user testing to refine key areas such as Recipes, Search, and FAQs. Through a series of collaborative workshops and interviews, we identified existing pain points and designed a modern solution that addressed these issues while offering a scalable, future-proof platform.

These strategic decisions enabled Quorn to manage and update content across 21 international markets through a single CMS, streamlining updates and reducing duplication. The successful UK relaunch was followed by an impressive rollout to 21 markets within just three months.

Future-proof global solution

The solution centred on the use of the Headless CMS, Contentful, allowing each market to manage its website content while drawing from a shared pool of products and recipes that could be easily translated for local audiences.

All websites were powered by a single codebase, ensuring that updates were instantly applied across all sites. This approach also provided the flexibility to enable or disable specific features tailored to each market’s unique requirements.

By separating content from the website code, we allowed the platform to be developed independently from the rebrand project. Once the rebrand was complete, we integrated the front-end layer, enabling Anything and Quorn to successfully launch 21 new websites in under three months, including sites for emerging markets in Southeast Asia.

This partnership exemplifies how continuous digital optimisation, combined with innovative technology, can drive sustainable growth and operational efficiency.

Sustainability

Alongside delivering a robust and future-proof solution, we prioritised sustainability. To align with Quorn's ethos, we transitioned from dedicated servers to a cloud-based approach, significantly reducing the website's carbon footprint. This commitment to sustainability not only enhances Quorn's brand values but also demonstrates our shared dedication to a greener future.

International websites launched in less than three months

36%

Average increase in organic traffic across key markets

38%

Decrease in page load times across key markets

59%

Average increase in mobile organic sessions across key markets

Good

Core Web Vitals

95%

Lighthouse Accessibility Score

Quorn needed to modernise our digital presence as part of the brand refresh to ensure it has broader appeal. We also needed a new digital platform that enables us to develop all our digital communications globally. Anything has helped us shape our digital strategy and delivered a platform that is integral to our digital transformation and reflects our future vision for the brand.

Lindsay Winstanley
Head of Digital, Quorn Foods

We believe our customers deserve the right solutions without compromise.

We delivered a high-performance, resilient, and scalable digital solution for Quorn, setting them on a path to sustained digital growth. By collaborating with our customers and simplifying the complex, we get results together.

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Quorn.

Challenge

Solution

Sustainability

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