Amtico.

We transformed Amtico's digital landscape, delivering a seamless, multi-language platform that sets a new standard luxury design innovation and British craftmanship.

Amtico, a British innovator in luxury vinyl tiles with over 50 years of history, has set the standard for exquisite flooring solutions globally, catering to both retail and commercial markets in more than 130 countries.

Despite their legacy and success, Amtico faced a pressing need to modernise their digital presence to keep pace with growing visitor demands and contemporary performance standards. Recognising the need for a robust digital transformation, Amtico partnered with Anything.

Challenge

Amtico's previous website, built on a highly customised Umbraco 7 platform, struggled with several limitations:

The website suffered performance issues progressive slowness, despite temporary boosts from Cloudflare, highlighted the need for a long-term solution.
Complexity with Content Management, over 100 custom components in Umbraco led to confusion and a steep learning curve for new team members.
The Design System became inconsistent, a coherent approach to content creation and styling was necessary to ensure consistency across B2B and B2C landing pages and customer touch points.
Amtico needed a scalable CMS to support ongoing feature additions and product launches.

The company sought an ultra-fast, intelligent search feature to improve user experience.
Localisation needs and requiring a seamless content translation and integration with search engine management tools were essential.
A simple, flexible CMS was needed to empower marketers to independently manage content.
Robust security of the system was increasingly difficult as their platform aged.

Solution

Amtico's search for the perfect CMS led them to Anything, where we leverage Storyblok as headless CMS to deliver exceptional digital experiences.

By partnering with Anything, Amtico transitioned to a new, scalable, and future-proof website available in six languages. This new platform not only achieved a perfect 100% SEO score on Google but also a 94% accessibility score, demonstrating our commitment to excellence.

A future-proof digital experience:

Streamlined performance that leverages; Netlify, Astro, and Algolia, the new website is designed to handle increasing visitor numbers effortlessly.
Simplified content management, the transition to a user-friendly CMS has drastically reduced the complexity and time required for content updates.
Consistent design has a unified design system ensures a cohesive digital presence across all target audiences.
Scalability, Storyblok the new CMS provides a robust foundation for continuous feature enhancements and scalability.

Advanced search capabilities and an intelligent, ultra-fast search feature enhances user experience and site navigation.
Seamless localisation with efficient content translation and integration with search engine tools streamline global operations.
Enhanced security with modern security measures ensures the protection of system and customer data.

Sustainability

In addition to delivering a robust, scalable solution to meet Amtico’s ambitious growth targets, we were committed to building a website with sustainability at its core. To align with this ethos, we transitioned from always-on dedicated servers to a serverless approach, significantly reducing the website's carbon footprint.

Languages

100%

Lighthouse SEO Score

94%

Lighthouse Accessibility Score

As new users of Storyblok and headless solutions generally, the transition to the CMS has been far smoother than initially anticipated. Whether this credit belongs entirely to Storyblok or the outstanding support and customization that Anything has given us, we were delighted with our website's migration. We very much enjoyed the new functionality and site stability that Storyblok offers.

Matt Tipson
Digital Project Manager at Amtico

We believe our customers deserve the right solutions without compromise.

We delivered a high-performance, resilient, and scalable digital solution for Amtico, setting them on a path to sustained digital growth. By collaborating relentlessly with our customers and simplifying the complex, we get results together.

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Amtico.

Challenge

Solution

Sustainability

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