Netmums required a highly optimised, long-term solution for a high-traffic website that now sees over 30 million hits each month.


  • UX Design
  • UI Design
  • Animation
  • Development
  • Optimisation

The Brief

After starting life as a simple website with basic listings, quickly became extremely popular with parents from all walks of life. With more and more users joining the platform, the website was suddenly unable to cope with spikes in traffic and, as a result, regularly went down.

In 2010 we were commissioned to re-build the website from the ground up, on a modern platform that could grow and handle large amounts of traffic.

The Insight/Idea

We’ve been Netmums’ digital partner for ten years, and each year has seen us make things newer, bigger, faster and smarter.

A highly optimised site was at the heart of our solution; not just something that could deal with the traffic, but with the ability to incorporate new features quickly and easily. We have put a lot of innovative thinking into the site; new ideas and industry firsts that Netmums have trusted us to implement.

The Outcome

It feels like there isn't much we haven't done with Netmums over the years, but a few of the highlights have been the Coffeehouse, their online forum which sees over 230,000 new posts each month; Netmums Reviews, a space where baby products are reviewed by mums for mums; and SeeSaw, a family-friendly app with over 140,000 local activities to keep everyone entertained. now experiences over 30 million hits each month and works flawlessly across all devices. And we built it with Prismic, an intuitive CMS that is ideal for editorial sites like Netmums and makes their life infinitely easier.

Not only has this allowed us to demonstrate our knowledge and skills to a host of new clients, it’s also given us the opportunity to work in partnership with similar, likeminded brands such as Netflix, Lego, Boots and Aldi. is now the definition of a high traffic website and our solution ensures that it is able to grow year on year.

Anything bring together a unique blend of creativity, tech know-how and smart innovation. Mark and Jono lead a fantastic team who are integral to the continued success of Netmums and helping us define the right approach, each time, every time.

Rimi Atwal
Managing Director, Netmums