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Dandara Living

Dandara Living required a seamless integration with existing systems and a website that could adapt to showcase an ever-expanding property portfolio.

Disciplines:

  • Design
  • Web Development
  • API and Data Integration

Overview

Dandara Living is one of the UK's leading designers, developers and operators of large scale Build-to-Rent (BTR) property.

Previously, we designed and built a single-page website to educate prospective renters on the Dandara Living brand and to house key information about the live BTR developments. With more apartments either planned, or under construction, the time was right to move away from a single-page website and to develop a scalable solution that could grow with the brand.

The Idea

Dandara Living required a clean, contemporary website to complement their impressive developments and allow users to seamlessly register their interest. The bold, minimal landing page offers a quick point of entry to the current UK locations, featuring an introductory video that takes the user on a journey through the cities. Images of the developments are revealed on hover to add a further element of interactivity.

The city-specific pages are packed full of important information for prospective renters, from the key features that set the apartments apart, to in-depth virtual tours and downloadable content.

Not only does the website display the essential information that renters are looking for, we’ve also made sure there is plenty of space for engaging value-adding content such as the ‘hidden gems’ that can be found in and around each Dandara-Living location. This city-specific content features the best in culture, restaurants and nightlife and ensures that no two pages look the same.

The Outcome

A considered, modular approach means that new pages can be created quickly and efficiently, ensuring that the website can easily accommodate new developments as the BTR portfolio expands further.

Users can also take advantage of a registration process that is fully integrated with Dandara’s sales and lettings management system and CRM. This integrated solution makes for a seamless online journey.